I worked on different ads for the zoo for different magazines such as the Twin Cities Business and Where magazine. There were also ads that were for the counters at certain locations which were called skyscraper countermate ads.
These first two ads were designs I had created for the Where magazine. As the ads are seasonal, I had created a spring and fall one. By searching through the zoo's images, I had to develop these images by erasing the background.
An ad I worked on for the visitor's guide followed the same style of the white background. Using a penguin that I had found that is looking at the tagline seemed to work out the best. Since this ad was going to be placed on a white page with other ads, the zoo did ask for a thick border around the ad itself.
There were promotional ads for the top counters of grocery stores. We called them skyscraper countertop ads. These ads would promote certain events or deals at the zoo. One in particular, that I had designed was for the winter passport. Using the winter passport logo and finding images, I had found this amazing owl that looks down which would lead the reader's eye to the following text. These ads were used in many different venues as well.
When I used the image of the owl, I figured I would use the same color scheme, since I wanted to keep it simple. Also with that color scheme, it conveyed winter at the same time. Using the orange from the winter passport logo, I used it as an accent color for highlighted attention.