RTB is short for React to Business. There would be weekly react to business meetings where the team would assess necessary changes inside the store as well as the window storefront depending on the last week business and sales . I would create the visual document with all the specific details that would be sent to the stores.
This particular document would always consist of a storefront along with marketing signs and flyers. After the storefront, it would have detailed changes and information on moves inside the store. While the layout for the file was done in InDesign, the photos had to be done in photoshop and the marketing in store signs were done in Illustrator. After the details of the inside store moves were decided and got the approval, I would work with the buyers for the information needed such as style numbers for every accessory or garment.
Along with this digital document, I updated floor maps using Illustrator and post them to the public folders where any store could look up to confirm the location of the fixtures and tables.