The member monk seal was an event at the Minnesota Zoo for the grand introduction of the new Hawaiian monk seals. For this, I had to create a package of different collateral. I had to create a canister, which is basically a huge banner that stands up. This canister had to have certain elements in it including a picture of a monk seal and certain text. The canister does have a good amount of negative space at the bottom; since it was required for the setup.
I got to choose the photo of the monk seal from a few of the photos the zoo had of monk seals. The text and font were chosen by the client to fit a standard with another program. I chose to use the colorful ocean background to attract eyes. It also paired well with the header text and color. An example of the canister in display is also shown in the second photo.
Another design I had to create for this member monk seal opening was a letter/email design. Using the same theme as the canister, I used the eye catching header with the bold background.
The last collateral I created for the opening was a table topper/tent. Following the same theme as the canister, I used the same background. The header was a little bit longer so I had to adjust for that.